Employee Comms In The Attention Economy

STOP. Read this sentence slowly. 

Don’t think of the 20 other things you must do in the next 90 seconds.

We now live in an attention economy- between email, social media, phone calls, video meetings, LinkedIn, texts, chats, the tradesman at the door and your screaming toddler- there are countless demands on your time. 

This era emerged quickly. And businesses improvised how employee comms changed with this surge in information. They often failed. 

Are you old enough to remember when personal email and Facebook were a no-go at work? Now, allowing everything from Facebook to TikTok is a widespread practice. Especially given we’re all WFH.

But where does this leave employees and the constant streams of information they face, often flowing in by the moment? 

Traffyk cofounder Kate Abrahams says those who win in this new environment won’t be those who recoil from the change but embrace the liberating aspects of new tech for employee communications. 

Handled correctly, this can simplify their job and stem the flow of useless comms.

“Understanding the technology and adapting to it will be highly lucrative for those who put in the work.”  

Since 2017, email traffic has increased by nearly 25 per cent. 

The growth rate is not slowing, with Statista forecasting that by 2025, there will be around 376 billion emails per day worldwide. 

If they’re right, that’s a nearly 40 per cent increase over nine years. 

Abrahams points out that those who manage this information economy will prosper. 

“Hiding from the changes is not a healthy option and just leaves your teams swamped.” 

“We have all heard of the great migration. The post-Covid movement of workers out of jobs that they see as not offering the correct work/life balance. But this isn’t just responding to unreasonable commutes. It is also expecting a job in which they are not constantly assailed with a digital workload that is unsustainable.” 

She says that Traffyk.ai is positioned to help businesses transition from the old world of analogue communications to the new world of digital. 

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