What Happens When Workplace Communications Are A Wasted Investment?

Communications experts highlight the excessive time the average employee takes to get through the daily comms load.

Businesses are investing in more and more platforms to communicate but not necessarily using these tools to win productivity savings. 

In short, it is easier than ever to send vast amounts of information, but research shows staff are not communicating effectively and perversely, this is costing businesses valuable time and money. 

Think about the amount of time you spend responding to time-wasting emails, and then multiply that across your business, and then multiply that across the economy and get a sense of the problem. 

The Grammarly State of Business Communication report interviewing 251 business leaders and 1,001 knowledge workers in the US found poor online communication was the biggest block to workplace collaboration. 

Business leaders predicted their teams lost almost one workday a week as they get lost in a maze of communications. That is an extraordinary waste of time.

Economy-wide, this equates to about $1.2 trillion in the US alone, the study says. 

Traffyk founder Kate Abrahams says that the sheer volume of direct communication has skyrocketed quickly. 

“Our customers are asking for our help to calculate the true cost of employee communications and show where there is wastage,” 

“Workers receive too many comms. Spend too much time responding to junk messages which leaves them less time on the work that matters.” 

There is no way for businesses to help their workers scythe through this, work out what is important, and put their writing energies into it. 

Abrahams says Traffyk looks at how workers approach communications and then works with them to prioritise vital communications.  

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